Keyword: «agribusiness»

The article reveals the concept of "product strategy" taking into account the specifics of agribusiness. The types of product strategies used in agriculture are described. The scientific interpretations of the concept of "strategy" are considered, as well as the issues of the process of agricultural products sales in domestic and foreign markets. The scheme, directions and indicators of strategic management of product assortment assessment are studied, taking into account the specifics of the process of agricultural products production and sales.