Keyword: «consumer behavior»

This article discusses the key issues of organizing the trade and technological process in the trade area. The role of methods and rules for selling goods on the efficiency of a trade organization and consumer behavior of its customers is revealed. The activity of JSC «Tander» shop «Magnit» has been analyzed, starting from the delivery of goods, ending with its display in the trading floor.

The article examines factors contributing to the transformation of consumer behavior in the conditions of import substitution. The author argues in favor of marketing approaches for the formation of sustainable consumer behavior in a situation of geopolitical instability in the Russian market. The strengths and weaknesses of the transformation of consumer behavior identified by the author, associated with the characteristics of the domestic market, which is under the conditions of implementation of the import substitution policy, indicate the need for further detailed and in-depth study of the topic under study.