Keyword: «corporate identity»

The article reveals the meaning of corporate identity and restyling for an educational institution and its structural division. The summarized research data is presented in the form of a survey on the associative characteristics of advertising and PR and a comparative analysis of competitors. The authors presented the results of the development of a new corporate identity for the department of advertising and PR of NEFU.

This article focuses on the impact of visual communication on the formation of a positive company image and the enhancement of consumer loyalty. The relevance of this research is driven by the increasing competition in the market, the growing importance of digital technologies, and the increasing demands for design quality. The purpose of this article is to explore the influence of visual communication on company image and identify effective strategies for enhancing brand recognition and consumer loyalty. This research is crucial for marketing professionals, business leaders, and designers who aim to create a successful and appealing company image.