Keyword: «dealer network»

Based on the analysis, it was concluded that, in order to eliminate the problems of the development of the dealer network, it is necessary to automate and debug the processes of serving the end customer and interacting with the dealer; organize a system of three-way communication; create mechanisms for adjusting technological processes.

The article identifies the problems of material and technical support for the agro-industrial complex and presents the role of dealer relations in the modern supply system. The article presents the stages of development of dealer relations in the Russian Federation, as well as the causes, consequences, and ways of development of dealer services in the context of the economic crisis. In the context of sanctions, the development of dealer organizations is aimed at expanding the services of domestic machine builders. The introduction of new operations and the development of leasing contribute to effective survival.