Keyword: «emotional burnout»

In modern Russian conditions, there is a tendency towards an increase in the number of divorces and a deterioration in the emotional climate in families, which has a negative impact on the mental condition of spouses and the social development of children. The study of emotional burnout in women, who are a key element of the family microsystem, is particularly relevant. The aim of this article is to identify the characteristics of emotional burnout in married women. The results of the empirical study show statistically significant indicators confirming the existence of this problem.

The article examines the phenomenon of the personal success cult in contemporary society, its impact on value system formation and psychological consequences for individuals. It analyses the mechanisms of promoting the idea of success through mass media, social networks, self‑development industry and corporate culture. Special attention is given to psychological manipulation techniques based on cognitive biases (confirmation bias, survivorship bias) and emotional impact (guilt, shame). The negative consequences of blind adherence to the success cult are described, including emotional burnout, financial losses, social isolation and distortion of life values. The concluding section offers strategies for protection against manipulations: developing critical thinking, mindfulness, forming healthy habits and realistic goals. The conclusion states that while the success cult can serve as a growth stimulus, its manipulative use poses serious risks to psychological well‑being.