Keyword: «enterprise competitiveness»

The article considers competitiveness of an enterprise as an ability to work in market economy conditions. The author notes that scientific and technical level and the degree of production technology improving, the use of the latest inventions and discoveries, and the introduction of modern means of production automation influence the level of the enterprise’s competitiveness. The author managed to focus attention on the fact that competitiveness depends on the degree of customer satisfaction with the goods and is determined only by the totality of properties that are of undoubted interest for a certain group of buyers.

This article examines the need for understanding the concept and essence of competition and enterprise competitiveness in today's marketplace. The concept and role of competition in the marketplace between enterprises are explored. Various interpretations and relationships between the concepts of enterprise competitiveness and product competitiveness are presented. The importance of creating a specific competitive advantage for an enterprise, which contributes to strengthening its competitiveness among similar market participants, is considered. The various types of factors and their classification that influence an enterprise's level of competitiveness are presented. It is concluded that achieving a high level of enterprise competitiveness is only possible with effective management of the existing set of competitiveness factors.