Keyword: «font»
Authors:
Artyom Dyachok , Darya Nagornaya
Artyom Dyachok , Darya Nagornaya
in the report, movie posters will be considered as a sample of a static image intended for public viewing, features of the movie poster at different levels of perception will be identified and investigated, and semiotic analysis will be applied.
Keywords:
information, image, position, report, code, poster, the language of the message, font, header
Authors:
Lyubov V. Dubrovina, Darya I. Mistina
Lyubov V. Dubrovina, Darya I. Mistina
In our world, where the rivalry between companies is intensifying, labeling of goods becomes especially important, affecting the perception of consumers. However, few people think about how advertising affects our psyche and what mechanisms are involved.The influence of labeling is not limited to informing consumers about the composition or properties of the product, it can shape our perception, behavior and subconscious preferences.
Keywords:
perception, psyche, color, labeling, font, human subconscious, text size, numbers, social issue.