Keyword: «foreign language communication»

The relevance of the research presented in the article is due to the need to con-sider the prospects for using neural networks for preparing the future linguist-translator to solve foreign language communicative problems. The article analyzes the capabilities of the “Twee” neural network for modeling the personality of an op-ponent in a real communicative situation and generating responses according to given parameters, which allow you to fully utilize the real apperceptive base of native Eng-lish speakers, as would happen in a real intercultural dialogue. It is predicted that the scope of application of neural networks will expand, including in the methodological aspect, in terms of training linguists and translators in higher education.

The relevance of the study is conditioned, first of all, by the increased requirements to the competency of university graduates. The modern labour market imposes higher and higher requirements for communicative skills in a foreign language, especially in such in-demand spheres as marketing. Graduates of non-linguistic specialties who speak a foreign language in the professional sphere have a significant competitive advantage. The existing methods of teaching foreign languages do not always adequately meet the needs of students majoring in non-linguistic specialties in the formation of professionally oriented communicative competence. The development and testing of the effectiveness of new methods, taking into account the specifics of the marketing sphere and the possibilities of AI, is highly relevant. The aim of the research is to determine and quantitatively evaluate the effectiveness of the methodology of teaching foreign language communication in marketing for students of non-linguistic profile using artificial intelligence technologies. The study of the effectiveness of the methodology of forming foreign language communication in the field of marketing for non-language students using artificial intelligence technologies is based on the qualitative approach to the research. This approach focuses on understanding the essence of the phenomenon, studying the opinions and experience of the participants. The results of the study suggest the assignment of specific indicators of the effectiveness of using the methods of foreign language communication formation in the sphere of marketing of non-language students with the use of artificial intelligence technologies: statistically significant improvement of academic indicators of task performance; correlation between the frequency and effectiveness of students‘ use of artificial intelligence tools; students’ feedback, etc. The research contributes to scientific knowledge by studying the effectiveness of AI application in the formation of foreign language communicative competence in a narrow professional sphere. It allows obtaining new data on the interaction of technologies and teaching methods. The results of the research can be used for the development of new curricula and methodological aids for teaching foreign languages in marketing, as well as for the professional development of teachers. The obtained data will help to determine the optimal ways of using artificial intelligence technologies in the educational process. In general, the study responds to the important need for the development and implementation of innovative methods of teaching foreign languages, which will improve the competitiveness of graduates of non-language specialties in the modern labour market.

The relevance of this study is due to the rapid development of international communities in the civilized world, requiring flexible communication for effective communicative interaction. In the context of globalization, the practice of foreign language communication is becoming increasingly in demand among those who have to integrate into academic programs, cultural and educational, professionally oriented projects, internships with representatives of different peoples. Concentrating the communicative potential of students, coordinating educational and cognitive activities for the effective acquisition of foreign language communication skills through the use of pedagogical resources that constructively support this process is a pressing task for foreign language teachers. The aim of the study is to develop cultural and communicative practices as a means of pedagogical support for the development of foreign language communication skills among students in the continuing education system "school-university". The research methodology was based on communicative, axiological, and situational approaches. The leading research methods were: study and analysis of regulatory documents; generalization of scientific and pedagogical domestic and foreign experience. Cultural and communicative practices have been developed and implemented in the process of teaching schoolchildren and university students: 1) Debate Club "Speaker"; 2) Conference in a foreign language; 3) Quasi-situation of foreign language communication; 4) Library meeting; 5) Literary readings. The research results obtained may be useful for people whose scientific work focuses on teaching and promoting foreign language communication among students at secondary and higher educational institutions, particularly when developing and delivering courses, classes, and extracurricular activities in a foreign language. The theoretical significance of the study is determined by the specification of the concept of "cultural and communicative practices for the development of foreign language communication skills among students in the continuous education system "school-university". This is a set of organized actions aimed at facilitating the exchange of information in a foreign language in a specific cultural context through the use of interactive forms and communicative teaching methods. The practical significance of this research lies in the development and testing of cultural and communicative approaches that can pedagogically enhance the modern process of learning a foreign language and gaining an understanding of the culture of another country in schools and universities.