Keyword: «management strategy»

This article examines the impact of production seasonality on the formation of product assortment management strategies for enterprises in the agro-industrial complex. Product assortment policy is defined as a strategically important element in ensuring enterprise competitiveness and sustainability. The authors analyze the specifics of seasonal fluctuations in crop and livestock production, caused by biological cycles, and their impact on production economics, costs, and logistics. It is substantiated that in the agro-industrial complex, product assortment strategy is formed not only based on market demand but also on technological capabilities and raw material delivery times, which distinguishes it from classical marketing models. Tools for adapting to seasonality are proposed. It is concluded that it is necessary to transform the perception of seasonality from a risk factor into a strategic resource, ensuring long-term competitiveness through technological discipline and advance planning.