Keyword: «социальные сети»

The relevance of the research in the article is determined by the need to study the process of changing the lexical composition of the youth German language as a result of the penetration of Americanized interculture in Germany through social networks. The purpose of the study is to study the practice of using youth language (Jugend-sprache – JS) in social networks in Germany. The work is devoted to the considera-tion of the features of the lexical composition of the youth German language – socio-lect. We are talking about the phenomena of internationalization and Americanization of youth culture (Jugendkultur) and their corresponding impact on the lexical compo-sition of youth language (Jugendsprache -JS) in Germany. As a result, the possibility and necessity of using the research results in translation practice is identified. It has been established that the youth language can influence the literary German language and colloquial speech, which has been proven as a result of studying the communica-tion practices of young people on social networks. And the constant updating of its vocabulary requires continuous research in this direction.

The social capital of the organization is formed and accumulated in various forms of direct interaction of employees. The aim of the scientific work is to study the characteristics of the formation and development of the social capital of the organization, the state and the main structural elements. The content and key components of the organization's social capital are identified, which are interconnected and reflect the quality of labor relations. The role of social capital in the effectiveness of the organization has been identified and defined: expanding the range of regular customers and partners, improving the quality of business relationships, developing human capital, reducing transaction costs, and ensuring the organization of personnel actions.