Keyword: «agro-industrial complex»

The article examines the role of state regulation in the development and implementation of marketing strategies for enterprises in the agro-industrial complex. It analyzes the goals, directions, and instruments of government influence on the marketing activities of agricultural entities. Special attention is paid to the impact of regulatory measures on the main elements of the marketing mix – product, pricing, distribution policy, and the promotion system.

The article identifies the problems of material and technical support for the agro-industrial complex and presents the role of dealer relations in the modern supply system. The article presents the stages of development of dealer relations in the Russian Federation, as well as the causes, consequences, and ways of development of dealer services in the context of the economic crisis. In the context of sanctions, the development of dealer organizations is aimed at expanding the services of domestic machine builders. The introduction of new operations and the development of leasing contribute to effective survival.

This article examines the theoretical and practical aspects of implementing strategic cost control in organizations in the agro-industrial complex (AIC). It substantiates the need to transition from traditional cost control methods to a proactive strategic management system in the face of high environmental uncertainty. The functions, principles, and tools of strategic cost control are analyzed, including the balanced scorecard, SWOT and PEST analysis, KPIs, and scenario planning. Particular attention is paid to the impact of digitalization and automation on the development of analytical capabilities in cost control. The mechanism for implementing strategic cost control at an agricultural enterprise is described, and the main barriers and risks are identified. It is concluded that strategic cost control is a key factor in ensuring the sustainable development and competitiveness of agricultural organizations.